Just Eat Acquires POS Asset. POS, Payments Industries: Wake The F*ck Up
1 min readApr 25, 2019
Not long ago we mentioned that the online ordering and delivery companies (those with demand generation, anyway) were quietly subsuming the entire merchant technology stack. Grubhub acquired LevelUp to deepen access to customer data and SKU insights and their CEO has publicly stated that they intend to only further their investment efforts. (Note: if you don’t know why SKU data is the most valuable data in the entire marketing ecosystem, read our primer.) Uber launched analytics tools for merchants and is doubling down on these efforts according to sources.
