Products Selling Their ROI as “Time Saved” Are Non-Starters in Brick and Mortar
1 min readJul 9, 2019
If you’ve had the chance to sit in on startup pitches serving brick and mortar merchants you’ll eventually get to the part that details ROI (it’s after the part about how the market is literal trillions of dollars large). Baked into this ROI is usually some hard number — like physical money saved — and a soft number — like time saved. This latter one is a real doozie.
